Business pros understand the power of a book as a marketing tool. Robert Kiyosaki certainly does. His book, Rich Dad, Poor Dad was rejected by dozens of traditional publishers before he decided to publish it himself and build a financial empire on top of it. Would you have ever heard of Robert Kiyosaki if he […]
When you own a company, you want to do whatever you can to make your company stand out above the rest. Of course, you should use marketing strategies to make your company more desirable and offer competitive pricing, but one thing that many people overlook is writing a book. Writing a book about your brand […]
