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What Could Writing a Book Do For Your Business?

By T.R. Locke on August 30th, 2011

The benefits of writing a book directly impact your business.

Setting your business apart from the competition is an important part of being a business owner.  Having better recognition in the business world will bring you the most customers.  One great way to make your business stand out among the competition is to write a book about all that you offer.

Writing a Book Benefits Marketing

Writing a book about your business gives you the ability to add another level of marketing.  If you write a book, you will be able to target more people and allow potential customers to see all the products and services that your business offers.  Writing a book about your business will also give the customers a view of how your business operates.

Writing a Book Builds Relationships and Brand

Writing a book allows you to tell your story to your customers, which builds better relationships. Consider how many TV shows do exactly that.  Biography and Inside the Actor’s Studio focus on celebrities and how they gained success and built their brand.  How It’s Made focuses on products and how companies make them.  The History Channel runs shows such as The History of McDonald’s, Harley Davidson, Levi Strauss, Apple Computer, and many other companies. Most of these TV shows were made because of books that were written about these companies first. People everywhere are very interested in products, companies, industry leaders, and even regular men and women behind all types of businesses.  Church members are interested in how their church was founded and how it grew.  A book can help the members of your organization know their history and understand their future. A book is a very powerful PR device and can be given to employees to keep them focused on the vision of the organization.

So, what is your story? Writing a book allows a company to create its own legend and control its own history.

Writing a Book Promote Your Legacy and Honors Employees

If you write a book about your business it shows that you value your business, your employees, and your customers.  The book will also give you the opportunity to highlight your accomplishments and your best work.  Imagine the loyalty you gain from crediting people in your book for their great work for your company. You could even update the edition on a yearly basis and use inclusion in the book as a motivator for your sales force. A salesperson whose contribution was celebrated and immortalized in a book about his or her company is honored in a way no trophy can give. From a marketing perspective, you could offer a special deal in your book–possibly a discount or a free quote, consultation, or upgrade in service to those who purchase.

Okay, so you understand the value a book could have to your business but you lack the ability to write one.  Even if you feel you have the ability to write a book, you may lack the time, publishing knowledge, or editorial resources to get it done. This is why you should hire a professional ghostwriter to write your book for you.  A professional book ghostwriter understands how to write your book like you understand how to run your business. Like you, a professional book ghostwriter understands the publishing industry and what it takes to tell your story in a compelling and marketable way and to convey to the world the message you want them to hear about you and your company. A professional ghostwriter will give you content that is sure to bring in customers.

If you are looking to boost your sales, increase your customers and stand out among the competition, then writing a book to highlight your company is an excellent idea.  So get going on it right away, write a book about your company and prepare to see your business rise to the top. Let’s talk business. Contact me, today.

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